The dragon in the dungeons of RAID: Shadow Legends is one of the most beloved and recognizable bosses. That's why in honor of Easter, we announced a hunt for its eggs! Valuable prizes hidden in the egg awaited the adventurers. We created an AR-quest in which participants had to open a portal in a convenient location by entering their in-game ID. Moving around the place, users could approach the chest, talk to the dragon and get prizes. The project was implemented through a mobile site so that participants did not need to install an additional app to participate.
Nexters
Hero Wars
Games
Client
Nexters
Services
Influencer Marketing
Vertical
Games
GEO
Tier 1
Platform
YouTube
Result
This special project took place during the Halloween season. We decided to invite the audience to participate in blurring the boundaries between the real world and the game, offering them the opportunity to receive unique real-life gifts. Users downloaded the game from the website using a provided link, and as the number of downloads increased, new gifts became available to the participants. Once the required number of installations was reached, a portal opened, transferring in-game prizes into the real world.
Plarium
Mech Arena
Games
Client
Plarium
Services
Influencer Marketing
Vertical
Games
GEO
Tier 1
Platform
Twitch
Result
For this campaign, our team invented animated widgets. During the stream, they appeared on the screen every time a new user installed the game. In addition, the total number of installs was recorded in real-time on a progress bar. Chatbot technology made it possible to send everyone a tracking link to easily download the game.
Sensorium AG
Sensorium
Games
Client
Sensorium AG
Services
Performance Marketing
Vertical
Games
GEO
Tier 1
Platform
Apple Search Ads, Google Ads, Meta, TikTok
Result
This campaign began with the preparation of an action plan for the launch of an entertainment product on the Tier 1 market. Once it was launched, the agency team tested more than 30 different creative scenarios over six months in terms of geography, traffic sources and audiences. The result was 124,000 installs at a CPI of $2.20.
Animoca Brands
Crazy Defense Hero
Games
Client
Animoca Brands
Services
Performance Marketing
Vertical
Games
GEO
CIS
Platform
Google Ads, Pangle, TikTok
Result
When making media plans and developing creative scenarios, we focused on the game’s internal KPIs. The result was 33,000 installs with a CPI of $1.2.
inDrive
inDrive
Travel
Client
inDrive
Services
Performance Marketing
Vertical
Travel
GEO
Tier 1, CIS, Latin America
Platform
Meta, Unity Ads
Result
Our team has been working with inDrive for about 5 years. Together we first launched performance campaigns in the markets of Africa, Latin America and Asia, and tangibly increased the audience in the CIS.
In 2021 we reached 477,100 installs with an average CPI $3. The results of our work can be considered 402,404 registered users who made a total of 628,479 trips.
Pixonic
War Robots
Games
Client
Pixonic
Services
Influencer Marketing
Vertical
Games
GEO
Worldwide
Platform
YouTube, TikTok
Result
A global ad campaign with bloggers. The main goal was to get high-performance results, so our IM team focused on classic integrations with YouTube channels with a high percentage of the target audience. Each blogger formed a clear call-to-action and offered fans a special bonus that could be only got by clicking on their personal links.
Plarium
RAID: Shadow Legends
Games
Client
Plarium
Services
Influencer Marketing
Vertical
Games
GEO
Tier 1, Europe
Platform
YouTube
Result
We developed a special progress bar and inserted it in a description box. So the blogger’s subscribers were able to see the increase in the number of users who logged into the game using a special link. Such an interactive scale encouraged new users to download the game to help their favorite creator reach 100% on the progress bar.
MrSpeedy
MrSpeedy
Delivery
Client
MrSpeedy
Services
Performance Marketing
Vertical
Delivery
GEO
Asia
Platform
Google Ads, Meta, Appnext
Result
Almost a year of productive work with MrSpeedy allowed us to acquire 164,000 users for Android and 52,000 users for iOS.On average, each of the users we attracted made about 9 additional orders after the first one. In terms of money, the CPA rate for each order placed using MrSpeedy app was $0.79.
R2GAMES
My Heroes: Dungeon Raid
Games
Client
R2GAMES
Services
Influencer Marketing
Vertical
Games
GEO
Tier 1
Platform
YouTube
Result
We partnered with niche gaming influencers who would fit the game’s overall atmosphere and style. As a result, the influencers shared their thoughts on the game in their videos, which resonated positively with the audience.